TanStack libraries are forever free for everyone, including companies, without any hidden cost, agenda, paid upsells, or licencing shenanigans. The ads you see help us keep it that way.
If you're seeing ads on TanStack's website, you might be wondering why. After all, ads on open source projects can feel like a throwback to the early web—or worse, a sign that something has gone wrong.
But here's the reality: TanStack is 100% privately owned with no paid products, no venture capital, and no acquisition plans. We're a small, independent team dedicated to creating open source software used by millions of developers daily. To keep building and maintaining these tools for the long term, we need sustainable funding—and that's where advertising comes in.
We believe advertising can support open source sustainability while maintaining our core values. Our approach to ads is guided by a few key principles:
Beyond direct revenue, ad performance also serves as a baseline for our partnership and sponsorship pricing. This helps us stay relevant, grounded, and competitive—ensuring our pricing reflects the real value our platform delivers to partners.
TanStack remains 100% privately owned with no external investors, no controlling interests, and no hidden agendas. Our independence means we can focus on what matters: building great tools for developers.
The revenue from ads helps us maintain our libraries, support our community, and continue building the open source tools that millions of developers rely on daily.
Check out our ethos to learn more about how we plan on sticking around (and staying relevant) for the long-haul.
We're committed to finding sustainable ways to fund open source development that don't compromise our values or your experience. Ads are just one part of that equation, and we're always exploring new approaches that align with our mission.
We're working on a way to let you hide ads on TanStack. This waitlist helps us understand demand and notify you when the feature becomes available.
